NOW insider trading

SEC Form 4 transactions reported by ServiceNow, Inc. insiders, officers, directors, and 10%+ beneficial owners. Sourced from EDGAR.

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Recent NOW insider transactions

The 20 most recent non-derivative Form 4 transactions reported by ServiceNow, Inc. insiders. Buys are highlighted; the transaction code column matches SEC Form 4 codes (P = open-market purchase, S = sale, A = grant, M = option exercise, F = tax withholding).

Date	Code	Insider	Role	Shares	Price	Value
2026-08-31	S	Fipps Paul	President, Global Customer Ops	2,034	$148	$301K
2026-08-28	S	Canney Jacqueline P	Chief People & AI Enblmt. Off.	7,847	$138	$1.1M
2026-08-27	S	Chamberlain Paul Edward	Director	2,700	$136	$366K
2026-08-17	F	McDermott William R	Chairman & CEO, Director	2,236	$118	$263K
2026-08-17	M	McDermott William R	Chairman & CEO, Director	4,160	n/a
2026-08-17	F	Canney Jacqueline P	Chief People & AI Enblmt. Off.	496	$118	$58K
2026-08-17	M	Canney Jacqueline P	Chief People & AI Enblmt. Off.	970	n/a
2026-08-17	M	Fipps Paul	President, Global Customer Ops	300	n/a
2026-08-17	M	Fipps Paul	President, Global Customer Ops	340	n/a
2026-08-17	F	Fipps Paul	President, Global Customer Ops	136	$118	$16K
2026-08-17	F	Fipps Paul	President, Global Customer Ops	120	$118	$14K
2026-08-17	F	Fontaine Danielle	Principal Accounting Officer	168	$118	$20K
2026-08-17	M	Fontaine Danielle	Principal Accounting Officer	485	n/a
2026-08-17	M	Mastantuono Gina	President and CFO	1,595	n/a
2026-08-17	F	Mastantuono Gina	President and CFO	858	$118	$101K
2026-08-14	F	McDermott William R	Chairman & CEO, Director	3,373	$124	$418K
2026-08-14	M	McDermott William R	Chairman & CEO, Director	8,877	n/a
2026-08-14	M	McDermott William R	Chairman & CEO, Director	6,275	n/a
2026-08-14	F	McDermott William R	Chairman & CEO, Director	4,772	$124	$592K
2026-08-14	F	Fipps Paul	President, Global Customer Ops	376	$124	$47K

Why NOW filings on EdgarKit beat the alternatives

Real-time, not batched. Yahoo Finance and most aggregators batch the SEC daily index. EdgarKit polls EDGAR every 30 seconds, so new NOW filings appear here within a minute of SEC acceptance.
Developer-ready JSON. Whalewisdom and OpenInsider give you HTML tables you can read but not parse cleanly. Every transaction shown above is also available as structured JSON via the API.
Full transaction codes. Yahoo collapses Form 4 lines into 'Buy' / 'Sell'. We keep the raw transaction code (P, S, A, M, F, etc.) so you can filter compensation noise out of trading signal.
Footnote text preserved. Rule 10b5-1 plan references, indirect ownership disclosures, and gift transfers are all retained in the API response, not stripped.
Free tier covers it. 1,000 API calls/month, no credit card. Most ticker-specific workflows fit comfortably in free.

What insider trading data covers for NOW

ServiceNow, Inc. (CIK 1373715) reports Section 16 insider transactions on Form 4 within two business days. Each filing carries the transaction date, transaction code (P for open-market purchase, S for sale, M for option exercise, F for tax withholding), shares, price, and post-transaction holdings. Optional footnotes disclose Rule 10b5-1 plan references and indirect ownership relationships.

How to interpret NOW insider activity

Treat each filing line through three filters: the transaction code, the role of the filer (officer carries more signal than director), and the dollar value relative to the company's market cap. Open-market purchases (P) by C-suite officers carry the strongest bullish signal. Sales (S) referencing a Rule 10b5-1 plan in the footnotes are pre-arranged and should be discounted. See how to read a Form 4 for the full walkthrough.

Get NOW insider data via API

Pull recent NOW Form 4 filings, filtered to open-market purchases above $100k:

curl "https://api.edgarkit.com/v1/filings?ticker=NOW&form_type=4&transaction_code=P&min_value=100000&limit=20" \
  -H "Authorization: Bearer YOUR_API_KEY"

Subscribe via webhook to receive every new NOW Form 4 in real time:

curl -X POST "https://api.edgarkit.com/v1/webhooks" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "url": "https://your-server.com/edgarkit-events",
    "filters": {"form_types": ["4"], "tickers": ["NOW"]}
  }'

Cluster buying detection for NOW

The strongest insider signal at the issuer level is cluster buying: three or more distinct insiders placing open-market purchases within a 7-14 day window. For the complete pattern detector, see how to detect insider cluster buying.